Mass+Media


 * __What's in your Binder__? (Assignments with an asterix * have yet to be returned)**
 * 1) Student Unit Handout
 * 2) Decisions Handout: The World of Television
 * 3) Decisions Handout: Network Television and CC Chips
 * 4) Decisons Log
 * 5) Notes: Coke v. Pepsi
 * 6) Sample Character Sketch Essay (NBTT)
 * 7) Notes: Persuasion and Advertising (5 A's and Ad Techniques)
 * 8) "Coke Keeps its Fizz" Top 100 Brands
 * 9) Notes: Abuses and Regulations in Advertising
 * 10) Notes: Censorship
 * 11) Fahrenheit 451: Into the Literature
 * 12) Fahrenheit 451: Literary Concept on Setting/Confllict
 * 13) Fahrenheit 451: Literary Concept on Conflict/Theme
 * 14) *Fahrenheit 451: Vocabulary
 * 15) Fahrenheit 451: FYI Part 2 and Part 3
 * 16) *Quiz on Fahrenheit 451
 * 17) *China Connections 5 - Jan 18, 2008

__**Advertising and the SuperBowl http://www.nytimes.com/2008/01/31/business/media/31adco.html?ex=1202792400&en=ae4010f918e5977c&ei=5070&emc=eta1__**__

A recent video game has been released called Spring Break Rampage. The game has been criticized by public interest groups for the following reasons:
 * Situation:**

• The setting of the game depicts underage drinking and teen smoking in a sexually charged environment (Spring Break). • The female characters wear little clothing and show off impossibly beautiful bodies. • The male characters are impossibly muscular and demonstrate aggression towards other characters in the game. • The premise of the game features main characters (the players) shooting their way through a party, gaining points for each person killed. > The producers of this Spring Break Rampage defend the game with the following reasons: > • The setting, characters, and premise of the game are all intentionally distorted because they represent a fantasy world, not reality. > • The game is not intended for young children, and carries a “Mature” label on the packaging to notify parents and consumers. > • The company does not advertise on TV or in magazines with large child audiences. It does advertise in gaming magazines and on the Internet, but these ads are intended for mature audiences. > > > **Task:** > Write a short (300-400 words) letter to your local newspaper in which you express your opinion on the game “Spring Break Rampage”. In your letter, be sure to take one of the following positions: > • Less (or No) Regulation - We must ensure the rights of Free Speech at all costs. (//for example: the Mature rating is useless and unnecessary, the video game industry should be allowed to advertise whatever and however it wants, ect...//). > > • Limited Regulation - We must empower the public to make informed decisions. (//for example: the regulations and ratings that this game has put upon itself are enough, not additional regulation of content or advertising is needed).// > > • Intense Regulation - We must pass laws to protect the public from abusive advertising practices. (//for example: the game should be banned, the content should be changed, or the advertising needs to be more severly restricted).// > > Use examples from class or from your own experience to add further support to your position (make connections… don’t just talk about Spring Break Rampage). > > Also, try use the Rebuttal technique (some people might say… but I say…) as a way of further supporting your position. > > ____ > Documents for the Character Sketch Essay__: > > > __

Vocabulary List__: